December 14, 2022
In case you missed it, Coastal grandma chic is a thing. A big thing, in fact. And before you screw your nose up at the “grandma” part, it’s not all little old ladies in crochet blankets by the fire (though, to be honest this sounds awesome too). The reference point is Diane Keaton in Something’s Gotta Give, think: classy, polished middle-aged woman in a fabulous property in the Hamptons/ Mornington/ Noosa. There’s a lot of white involved and a distinct crisp vibe. It’s clean-beachy, not boho-beachy, and like everything these days, the trend was born on TikTok, but has dribbled down to the mainstream. From a fashion perspective it’s linens and long cardis, basket bags and espadrilles, but for the home? Well, that’s where we come in. Here are our top picks for bringing the Coastal Grandma Chic aesthetic into your home.
Fragrance:
For you: Even if you’re far from the ocean yourself, you can fake the sea breeze with a scent that smells like… well… the ocean. Demeter Fragrance Library Salt Air Cologne Spray does just that, leaving you feeling like you’ve just had a stroll along the beach. Or you can go straight up tropical vibes with Demeter Fragrance Library Coconut. If you want something more subtle but definitely on brand, Demeter Fragrance Library Linen gives that freshly-washed-and-sun-dried clothes smell. Whichever you choose, your body wins.
Home Fragrance:
That’s your personal fragrance sorted, but what about the home? Enter: Urban Apothecary Coconut Grove Luxury Room Spray. With citrus notes (bergamot, lime, mandarin) coconut and creamy sandalwood, it smells like luxe coconut from an exclusive resort. Drift Trading Co Tangerine and Coconut Medium Amber Candle is perfect if you’re wanting a more summery vibe (tangerine will do that every time). If your room scent of choice is incense, we’ve got you covered too. And don’t forget to fit out your car too! Smelly Balls Reusable Car Freshener in Serene Coastal Drift is the perfect way to keep your car smelling like it’s on holidays too.
Body:
You can coastal-chic your whole body routine with these products.
First up: a scrub down with this Fig + Black Currant Scrub - designed to soften and soothe your skin, while nutrient-rich blueberry oil combats the ageing effects of environmental stressors – and also smell really good – while the oils keep the skin silky. Next up is moisture time, and Urban Apothecary's Fig Tree Lotion is just the ticket. With moisturising shea and coconut butters this silky lotion will keep the limbs nourished so you can parade those legs in your new linens.
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